Website Migration Hub
& Resources
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What is a Website Migration?
A website migration (or site migration) is any event that significantly alters or revamps your website in areas that substantially affect its visibility on search engines. These include changes to your site location, structure, platform, content, design, or user experience.
There’s a lot to consider as an SEO preparing for a site migration — but migrations don’t have to be intimidating. With the right plan in place, you can mitigate risk and ensure a clean move to a new, healthier website.
Migration Solutions by Conductor
Tap into the most experienced team of website migration and search marketing experts, with dedicated support.
An Experienced Team of Website Migration Experts
TALK TO AN EXPERT
TALK TO AN EXPERT
Migrating your website can dramatically impact your visibility and rankings in search results. Site migrations pose a lot of risks, like losing your rankings or even sections of your site.
Changing Your Platform or Server: You need to move your site from one hosting server to another (i.e. a Wordpress migration) or change to a new CMS.
Why Do a Site Migration?
But sometimes, migrating your website is a necessary step in resolving critical site issues. Here are a few reasons why brands decide to take on a website migration:
Updating Your Content: Also called a content migration, this is when you need to update, add, remove or consolidate your content or pages.
Migrating Your Domain: You have to rebrand or migrate your domain from one site location to another.
Moving International Sites: You have to move international sites to reach your global audiences.
Redesigning Your Structure: You need to make significant changes to your site’s URL architecture, navigation, or internal linking.
Conductor offers flexible and complete site migration solutions for your digital transformation. Our team has 30+ years of experience, is well-versed in unique migrations and uses field-tested, proven methodology.
With pre-migration planning sessions, SEO deliverables, and real-time monitoring, we ensure you’re following website migration best practices, and setting your new site up for success.
Our industry-leading SEO and Organic Marketing technology plays an integral role in our process to ensure you know how your site is doing before, during, and after your migration.
Regardless of your digital transformation goals or the size of your team, our comprehensive solutions are fully scalable to meet the needs of your business.
Award-Winning Organic Marketing Technology
Site Location Changes
Domain Change/Rebranding
Moving or Merging Parts
of the Site
HTTP to HTTPS/HTTP2
Moving International Sites
Changing Mobile Set Up
(AMP, PWA)
Platform Changes
Moving to a New Platform
Introduccing New Platform
Features
Upgrading Platform Version
Integrating Different
Platforms
Content Changes
Adding or Removing Pages
Consolidating Pages/
Content
Adding, Removing,
Hiding Content
Introduccing new languages/
Locales
Structural Changes
Site Hierarchy Changes
Internal Liknking Changes
User Journey Changes
Navigation Changes
Design & UX Changes
UX Driven Changes Devices
Media Changes
Site Performance Changes
Looks and Feels Changes
Migration Solutions
by Conductor
Relaunch your website and radically transform your digital presence with the whiteglove services of Migration Solutions by Conductor.
Considering a website migration? Equip yourself with the right resources, knowledge and expertise to ensure a smooth transition.
TALK TO OUR EXPERTS
We handle all types of migrations, including:
Domain change or rebranding
Subdomain or microsite consolidation
URL restructuring
Moving to a new platform or framework
Internationalization
>>
SEO Site Migration Checklist
>>
Best SEO Practices when Migration International Websites
>>
The Ultimate Website Migration Checklist
© Conductor 2021
Contact us
Conductor.com
What Conductor Offers That the Competition Doesn't
The Most Advanced SEO & Content Measurement
Track your visibility on Amazon and YouTube
Intuitive and shareable dashboards
Custom reporting to meet your business needs
Show the ROI of your optimizations through on-page change impact reporting
Track your content visibility across all your digital assets— beyond your website
One of a Kind Support &
Services
24/5 live expert chat, email & phone support
Role-based training & certification
Audience research & account setup
Designed to Do More, Faster
On-demand service deliverables available In-Platform
AI-Powered Content Recommendations
Daily tracked keywords and local visibility reporting
Push-Button Changes to Content, Directly In-Platform, Regardless of your CMS
Professional services delivered by conductor’s
expert team
Easily switch between domains to view content performance
The Only Platform Designed
for Teams
Integrations with Asana, Jira, Workfront, Trello
Content Briefs Integrated with Google Docs
Integrated with the most advanced site audit tool, DeepCrawl
Chrome Extension makes SEO accessible to all team members
Intuitive UI and easy to digest insights for all stakeholders
An enterprise platform allows your team to easily tailor reports to a specific industry, role or business challenge to reveal new insights in the context of what matters most to your business, meaning less time to track down data and more time to
understand and implement the insights gained
from the platform. An SEO platform connects your stakeholders and all the tools you already use giving you the ability to do more by enabling and empowering you to scale activities across teams.
What’s the Difference between an SEO Platform like Conductor
and an SEO Tool like SEMrush?
Every facet of SEO, including technical health, content optimization, social visibility tracking, etc., has a tool attached to it. Small tools like SEMrush are low-cost options that each offer a singular specialty, which means that you will end up piecing together a number of smaller tools to effectively build out your SEO capabilities.
An SEO platform like Conductor offers all the benefits of small tools in one centralized solution with comprehensive insights, reporting and support that help you develop your organic marketing program and scale your business.
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I've used BrightEdge, SEMRush, and a plethora of other tools in the 10+ years I've been in the marketing space. Conductor gives us everything we need in one place to have full visibility into our biggest traffic channel (organic).
"
"
- Verified User, Manager in Marketing, Computer Software Company.
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For current offering, on the Forrester Wave, Conductor scored 4.15 out of 5, while SEMrush scored 2.65 out of 5. Conductor scored higher in the majority of head-to-head category comparison, including reporting & analytics, keyword research and workflow.
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Rated #1 on TrustRadius
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Platform
Conductor has the best third-party recognition in the marketplace by experts and customers.
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